Professional History

Experience & Adventures

Marketing Manager

For my role at Oral Health Partnership, I am responsible for marketing and brand.

Stepping in as their first marketing person was a lot of fun. They had a great collection of marketing materials already created, so my role started with focusing and refining the brand and materials. We started with the website and updating with a greater emphasis on user experience.

Going hand-in-hand with this was creating a content calendar to organize blogs, emails, social posts, press releases and other content. The messaging was crafted for various audiences including patients, donors and the community. This process also included evaluating the current materials for brand alignment and purpose. Redesigning some materials and retiring others.

In my role I am also the main contact for public relations. I send out press releases and schedule interviews with myself or others in the organization.

Inbound Marketing Specialist

Helping complex industries grow, create, and thrive using Inbound Marketing at the Weidert Group.

This role involved project management, social media content creation, SEO, editorial calendar management, and scheduling as well as assisting in strategic planning for various clients. Reworked the public relations client offerings for the agency.

Director of Marketing
& Programs

At the Building for Kids Children's Museum, I was responsible for everything marketing and brand-related, from the signage on the building to the brochures on the Welcome Desk. I designed annual reports, crafted social media posts, set up live media spots, and did media interviews. While I was there I also managed a rebranding, including logo/brand updates on all materials.

The other part of my job entailed overseeing the programs and education departments. I led the programs team through the expansion of educational programs, growing the team along with expanding program offerings from five reoccurring programs to twelve, and pop-up programs. Plus, I created program guidelines to ensure all programs had educational and interactive components.

Consistent, creative marketing and increased programs, helped the BFK see an increase in attendance of over 26% and memberships of 81% from 2015-2019.

Communications Manager

While at the Einstein Project I oversaw media, promotions, social media, and various communications. Designed art catalogs, posters, brochures, and other promotional materials.

Managed and organized The Science Expo, Grocers on the Green Golf Outing, Butterflies & Friends on Parade, and other fundraising and promotional events including volunteers.

Created development materials. Helped secure sponsorships for the events and items for auctions. Wrote and was awarded small grants.

Marketing & Events Assistant

I assisted with managing, or managed, various events including Fondue Fest and Farmer's Market while at the Downtown Fond du Lac Partnership.

Created press releases and newsletters, did various design work and participated in media interviews.

Wrote and was awarded a grant for marketing the Fondue Fest.

More experience and adventures

I have worked quite a bit of retail in various different organizations. This kind of customer service experience is extremely valuable in learning people skills.

Another interesting role I had was at the U.S. Space & Rocket Center. Here I was a camp counselor for both Space Camp and Aviation Challenge, teaching ages 7-70 about aviation, space, and history.

I worked with kids at both the U.S. Space & Rocket Center and the Building for Kids as well as at the Boys & Girls Club with 4th and 5th-grade students.

Education

Marian University
Bachelor of Science:
Communications: Public Relations, and Journalism
History
Minor: Studio Art

Certifications

The Fundamentals of Digital Marketing

Google Digital Garage

July 2020

Various HubSpot Certifications:

Content Marketing: Sept. 2020

Social Media Marketing: Sept. 2020

Email Marketing: Sept. 2020

Growth-Driven Design: Sept. 2020

Inbound Marketing: Sept. 2020

InBound Sales: Sept. 2020

About Me

My Background

I have a some-what nerdy passion for marketing, design, and public relations. A bit of a jack-of-all-trades, I love digging into communications, trying out new things, and figuring out the puzzle of what works best!

My experience includes content creation, graphic design, photography, and more. I love being able to increase awareness and help the organization that I work for excel.

I am always looking for an opportunity that will challenge me, encourage me to reach new heights, and grow in my skills and talents.

Please check out some of my work below, and contact me to see more!

Explore my work

I am dedicated, creative, and strive for excellence!

My past roles have included:

Developing and executing marketing plans, calendars, budgets, and P&Ls
Managing brand, content, and message for both internal and external audiences
Managing websites, social media, emails, digital marketing, and more
Designing marketing pieces including brochures, posters, signage, and digital content
Creating campaigns, and tracking results
Building and maintaining positive media relationship to encourage coverage
Writing press releases, setting up live media spots, and doing media interviews
Keeping an eye on where the target market gets its information
Researching new paths of communication and implementing them into marketing plans
Thinking outside the box, being able to pivot and change tactics easily
Creating and editing content
Project management
Working with the public
Team building, leading a team and encouraging talent
Relationship building with teams, stakeholders, and the public
Leadership, including strategic planning, organization, and decision-making