Strategic Brand & Communications Leader

Creativity. Storytelling. Strategy. Growth.

I am a marketing and communications leader with more than 18 years of experience building brands, leading integrated campaigns, and developing audience-centered content strategies. My work spans nonprofit, healthcare, cultural, and community-based organizations, blending strategic thinking with strong creative execution to drive measurable growth and meaningful engagement.

Director of Marketing & Stewardship

The Mulva Cultural Center was a relatively new organization when I came on board, and this gave me the opportunity to build the brand and marketing from the ground up. I developed the brand identity, brand guidelines, and logos for the internal restaurant and café. Plus, I created core marketing materials, including brochures, signage, public profiles, and essential assets.

Recognizing that the majority of the visitors were looking at the website via mobile, I led a website refresh centered on user experience. By analyzing the most frequently visited pages, the site was updated to help visitors quickly find the information they needed, resulting in a more intuitive and efficient user journey.

Along with marketing, I was the director of the community relations department, overseeing the events manager, the visitor services team, and eventually a visitor experience manager. For a while, I was managing and scheduling a team of over 25 people. As part of this role, I managed the implementation of a new point-of-sale system, including setting up the system, creating tickets for programs and exhibitions, becoming the subject matter expert in the building, and then training the team.

Through my influence, we started getting our events, programs, and films confirmed in a timely manner, helping to get communications out earlier. Our monthly newsletter had strong engagement with an over 59% open rate and 9% click rate. We saw a 240% increase in Google Business Views for Savour on Broadway, the internal restaurant, and a 43% increase for the Center.

Additional successes included expanding community engagement events to strengthen brand visibility, planning and promoting two free community days that brought more than 2,200 visitors to the Center, and building strong relationships with local media to secure TV and radio coverage.

This position was eliminated as part of an organizational restructuring.

Marketing Manager

For my role at Oral Health Partnership, I was responsible for marketing and brand.

Stepping in as their first marketing person was a lot of fun. They had a great collection of marketing materials already created, so my role started with focusing and refining the brand and materials. We started with the website and updating with a greater emphasis on user experience.

Going hand-in-hand with this was creating a content calendar to organize blogs, emails, social posts, press releases and other content. The messaging was crafted for various audiences including patients, donors and the community. This process also included evaluating the current materials for brand alignment and purpose. Redesigning some materials and retiring others.

In my role I was also the main contact for public relations. I sent out press releases and scheduleed interviews with myself or other subject matter experts in the organization.

Inbound Marketing Specialist

Helping complex industries grow, create, and thrive using Inbound Marketing at the Weidert Group.

This role involved project management, social media content creation, SEO, editorial calendar management, and scheduling as well as assisting in strategic planning for various clients. Reworked the public relations client offerings for the agency.

Director of Marketing & Programs

At the Building for Kids Children's Museum, I was responsible for everything marketing and brand-related, from the signage on the building to the brochures on the Welcome Desk. I designed annual reports, crafted social media posts, set up live media spots, and did media interviews. While I was there I also managed a rebranding, including logo/brand updates on all materials.

The other part of my job entailed overseeing the programs and education departments. I led the programs team through the expansion of educational programs, growing the team along with expanding program offerings from five reoccurring programs to twelve, and pop-up programs. Plus, I created program guidelines to ensure all programs had educational and interactive components.

Consistent, creative marketing and increased programs, helped the BFK see an increase in attendance of over 26% and memberships of 81% from 2015-2019.

Communications Manager

While at the Einstein Project I oversaw events, promotions, social media, and various communications. Designed art catalogs, posters, brochures, and other promotional materials.

Managed and organized The Science Expo, Grocers on the Green Golf Outing, Butterflies & Friends on Parade, and other fundraising and promotional events including volunteers.

Created development materials. Helped secure sponsorships for the events and items for auctions. Wrote and was awarded small grants.

Marketing & Events Assistant

I assisted with managing, or managed, various events including Fondue Fest and Farmer's Market while at the Downtown Fond du Lac Partnership.

Created press releases and newsletters, did various design work and participated in media interviews.

Wrote and was awarded a grant for marketing the Fondue Fest.

More experience and adventures

I worked multiple retail organizations, which helped strengthened my customer service skills, people skills and sharpened my communication abilities.

At the U.S. Space & Rocket Center I was a camp counselor for both Space Camp and Aviation Challenge, teaching ages 7-70 about aviation, space, and history.

I worked with kids at both the U.S. Space & Rocket Center and the Building for Kids as well as at the Boys & Girls Club with 4th and 5th-grade students.

Education

Marian University
Bachelor of Science:
Communications: Public Relations, and Journalism
History
Minor: Studio Art

Certifications

Google AI Professional

Coursera

February 2026

About Me

I have always been drawn to the combination of creativity and strategy. Over the course of my career, I have led rebranding initiatives, developed comprehensive marketing plans, launched and refreshed multiple websites, managed cross-functional teams, and served as a media spokesperson across print, radio, and television.

I thrive in environments where thoughtful storytelling meets data-informed decision making. Whether building a brand from the ground up, increasing audience engagement through social media strategy, or leading integrated campaigns that drive measurable growth, I focus on aligning communications with organizational vision and long-term goals.

I believe strong brands are built on clarity, consistency, and connection and I am passionate about helping organizations communicate in ways that resonate and inspire.